Newspaper Features Wal-Mart In “Local” Campaign

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Recently, a neighbor passed a postcard mailer to me from the Janesville Gazette titled ” We Hope Local Still Matters To You!” The postcard is a flier detailing their latest subscription offer and works off of the newspaper’s theme “Local Matters.” It uses the theme to explain the advantages of local content, news and shopping and caps off the advertisement with a special offer – a $10 gift card to………….Wal-Mart!